How to know an Indian/Telugu Film is a Hit/Flop....?
Let me tell you that Its a pretty difficult q/n to answer in the 1st place! However, I give it a try!
Well, if you wanna know about a Hollywood flick, its very straight forward, as they mention the very genre of the film by its name in IMDB(Internet Movie Data Base). They reveal the complete story of the film in their 120 seconds trailer. If you like the stars, genre and if you like the subject, you go for it. And the rating given in IMDB is by people who watched it, not by a corrupt reviewer (As in the case of top Indian Website Reviewers).
However, in Tollowood, today, most of the films are genre-less films. Because, every movie uses Comedy, Action, Drama, Romance, Fiction, Suspense, but in different proportions. We also have a name for this mixed-genre, "MASALA". So, how do we differentiate films? People differentiate them by commercial and non-commercial! Practically speaking, there is no meaning to this terminology either in Telugu. Because, Every 99% of them are commercial. Rather, I would call them BIG-STAR Films & Medium-Small STAR Films......!
Going into the topic, How to know a movie is a hit/flop....? These are the main possible resources to know about a movie:
Magic Numbers?
Reviews?
Face Book/Twitter?
Media?
Mouth-talk?
BIG-STAR Films & Medium-Small STAR Films are very different from each other in all the above aspects!
Medium-Small STAR Films:
MAGIC NUMBERS: No Producer will announce the MAGIC NUMBERS ; 1st-Day, 1st-Weekend, 1st-Week collections(As they would B very low).
REVIEWS: I guess, No one really care about them these days. Very reliable source to confuse you with technical terminology, who give rating (stars ) based on the hotel (3 star or 5 star) where they get their pre-release party from producer! :P
FACE BOOK/TWITTER: We give a damn to promote or demote a small film, which is not the case in our BIG Favourite star film!
MEDIA: Producer should spend to promote their success on media; So, you will hardly see promotional programs on media about these films.
MOUTH-TALK: YESSSS! The only source to know about a successful Small-Star Films.
Therefore, bottom line is, it is very easy for us to estimate the success of these films, not much confusion.
BIG-STAR Films:
This is interesting! Let me give you an interesting formula:
Common Audience > Anti-Fans > Fans
This is because, we have three major fan bases in the state, MEGA, NANDAMURI, GHATTAMANENI. And these are more or less equal. And each fan-base has anti-fan-base from the remaining two. Therefore, every hero has more Anti's than the actual fans, and obviously there are more number of common audience than the Anti's.
RELEASE: It all starts way before release, by showing the number of prints/screens/shows. Ex: 1500/1800/2000 etc. Also, Logo Launch function, First look poster function, Audio Release function, Platinum Disk Function, Film Release Date function etc. Do not panic looking at these numbers. This doesn't even give a clue about the hit/flop factor of a film.
MAGIC NUMBERS: Every Producer will announce the MAGIC NUMBERS ; 1st-Day, 1st-Weekend, 1st-Week collections. And, sometimes they hype (Increase the collections) it to prove that their film is a hit/blockbuster. NOOOOOO. This does not give us a clue either. Because, these are BIG-STAR Films. Therefore, the 1st 3 days (Fri,Sat,Sun) collections reflect the Box-Office Stamina of the STAR (Hero), not the film. To be specific, 1st Weekend, they will get a share of around 12-13 Crores for NTR, MB, PSPK. You need to understand this first.
However, the collections on/from MONDAY reveal the actual stuff/Fate of the film. If the film does well on/from Monday, this is a commercially successful film. Again, what is a commercially successful film? A film liked by A,B,C centre audience, which would obviously have got a lot of "MASALA" factor. How do you know how much it s got on Monday? Producer Magic Number??? Noooooo....... Rather, Reliable Resources, where you get complete breakdowns:
REVIEWS: I guess, No one really care about them these days. Very reliable source to confuse you with technical terminology, who give stars based on the hotel (3 star or 5 star) where they get their pre-release party from producer! :P So, you do not decide based on Reviews!
FACEBOOK/TWITTER: If a BIG film is releasing, its FANS/ANTI-FANS usually PROMOTE/DEMOTE the film on FB/Twitter. This is very unreliable resource to make a decision on the success of a film, because the responses would be extremely mixed. This is even more, if the film is about Avg. Even for a flop film, FANS would try to pick something interesting (for them) in the film to PROMOTE it. Even for a Hit film, ANTI-FANS would search for reasons to DEMOTE it.
EX: PSPK Fans for PULI: High grosser of disasters; Johnny: Different/Brave attempt
NTR Fans for RAKHI: Super Emotional Film/ Super NTR Action
MB Fans for KHALEJA: MB's Comic Timing is Super/ Super Entertainment.
ANTI-MB Fans: Saying Genuine Blockbuster DOOKUDU is a hit because of Brahmi/MS not coz of MB etc!
Therefore, you do not decide based on FB/Twitter Status!
MEDIA: Websites/Channels will be packed with TV Shows, Interviews, Success Meets during and after release, which are common for both hit/flop shamelessly.
So, do not decide based on Media!
MOUTH-TALK: Noooo. Because, it is more Complicated. Because, you have more Anti-Fans than Fans. However, you can rely on common audience talk, but which is a bit difficult to find during release, because, families, common audience do not rush to theatres in first week of release itself.
Therefore, MONDAY Mornings for Big-Star Films....Mouth-Talk for Small-Star Films.....!
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